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Design Placement

This article is courtesy of Lee from PhaseCreative, originally posted September 11, 2010

Hi Guys,

It's been ages since I put one of these together, so I thought i'd take a little time out to do a quick tutorial to follow on from my corporate identity post.

Corporate Identity has moved on a lot in the past couple of years, and clients are expecting different things, so I thought i'd go through our development process that we use at the moment, and show you how we present the end result to our clients.

1.  Concept

The key to great design, is to listen to about 50% of what your client says.  I know this sounds horrible, and goes against the fundamental rule of 'The Customers Always Right'.  Well to be blunt, they're not.  Clients are generally influenced highly by their competitors, and what they're doing.  The key to creating a great logo is to be unique, and to stand out.  If all you produce at the end of the day, after listening to your client, is a variation on their competitors logo, it not only shows a lack of creativity, but it can prevent further customers from taking you seriously.

Always stick to the 'KISS' methodology - Keep It Simple Straighforward

A logo doesn't need 5 colours, a clipart graphic and fancy bits round the edges.  It needs to be clear, concise and convey exactly what the client is looking for.

In this example, we're going to use a fictional company called 'Audio Solutions'.  We'll start by choosing a simple, easy to read font, and adding a tagline:

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You'll notice at this point, that we haven't added any colour, it's just plain grey.  This is where your 'element' comes into play.  Something to make the logo more visually appealing.  In this case, i've gone for a simple light source, to represent audio waves.

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2.  Development

Now, it might be an idea to bring a little more colour into play.  So we'll change the subtext to the same base colour as the smokey audio waves.

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3.  Implementation

So, now you've developed your logo idea, it's time to present it to the client.  But as some clients lack a little on the imagination front, it's time to place the logo on some physical products.  I've given you a few examples below:

Posted ImagePosted Image
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4.  Presenting The Finished Article

Remember, when you're presenting to a client, explain why you've used each element, colour and font.  Tell them why it's suitable for their business and how versatile and adaptable it is.  As a graphic designer, you don't just make things look pretty, you have to be a salesman as well.  A lot of the time, the customer doesn't know what they want, so a little explanation goes a long way.

And there you have it.  A simple corporate identity, ready to take to a client and impress them with your graphic design skills.

Hope this helps :)




hi, i've searched everywhere on web a good site for logo placement on various products, but i didn't find good results. please i need something for a book design and an outside bookstore. thank you